State of The Industry

Internet leads come in droves and they are seen as poor quality; costing Real Estate Agents time and money.

Real Estate Agents also have little loyalty to a CRM / Sales solution that helps increase their close rate for better earnings.

Problem Statement

If Real Estate agents don’t like internet leads and they aren’t super committed to a CRM solution, is there are way to help agents receive more qualified internet leads by using a dedicated system?

Demographic Focus / Persona

Real Estate Agents that are looking to grow their book of business outside of traditional marketing methods.


Defining how agents experience the process allowed for concise pain point discoveries.

Matching journey points across the client and agent side.


Movoto FastConnect was devised to keep agents in direct communication with clients. Early vetting and qualification was done by operations before a lead / referral was dispatched live via phone.

A 14 point notification system helped agents keep clients at the front of their daily activities to increase their close rate opportunities.

To increase usage of the application and drive agents to continue wanting Movoto leads, their close rate score had to maintain a high degree.

Decision chart defining the 14 point notification flow.
Informative overview poster for new agents to quickly grasp the FastConnect process.

Current State of the Product


Responsibility of product owner at BETA stage and brought the hybrid app into a new fully native experience. 3500+ partner agents used this application to help track and account for $9M in revenue in 2015. Today, Movoto Real Estate Brokerage has adopted the application and is currently undergoing a rework to help provide for full service operations. All screens, posters, flows etc. come from my desk.

Jason Sutherland | Product Designer