Hypinion brings gamification to real estate. Compete among real estate lovers by guessing the final sales price of a property. Win prizes by being top of the leaderboard.
Getting on the Leaderboard
Accurately guessing a final sales price is the primary goal. The earlier the guess the higher the score.
Users can also increase their points with other guesses for property status updates.
Contract / Offer Accepted Date
Close of Sale / Property Recorded Date
Prizes
Contest prizes are sponsored by big brands, local shops, brokerages, agents and investors.
POC
Currently Hypinion is validating proof of concept while seeking seeking funding.
Internet leads come in droves and they are seen as poor quality; costing Real Estate Agents time and money.
Real Estate Agents also have little loyalty to a CRM / Sales solution that helps increase their close rate for better earnings.
Problem Statement
If Real Estate agents don’t like internet leads and they aren’t super committed to a CRM solution, is there are way to help agents receive more qualified internet leads by using a dedicated system?
Demographic Focus / Persona
Real Estate Agents that are looking to grow their book of business outside of traditional marketing methods.
Process
Defining how agents experience the process allowed for concise pain point discoveries.
Matching journey points across the client and agent side.
Solution
Movoto FastConnect was devised to keep agents in direct communication with clients. Early vetting and qualification was done by operations before a lead / referral was dispatched live via phone.
A 14 point notification system helped agents keep clients at the front of their daily activities to increase their close rate opportunities.
To increase usage of the application and drive agents to continue wanting Movoto leads, their close rate score had to maintain a high degree.
Decision chart defining the 14 point notification flow.
Informative overview poster for new agents to quickly grasp the FastConnect process.
Current State of the Product
Contributions
Responsibility of product owner at BETA stage and brought the hybrid app into a new fully native experience. 3500+ partner agents used this application to help track and account for $9M in revenue in 2015. Today, Movoto Real Estate Brokerage has adopted the application and is currently undergoing a rework to help provide for full service operations. All screens, posters, flows etc. come from my desk.
Visual Communication has been my forte for quite some time. I have had the luxury of working for “The World’s Largest” hotel chain, the west coast largest purchaser of saline breast implants, the first national online Real Estate MLS publisher and many more.
The following is a random collection of projects both digital and traditional print media.
