Weight Gurus

My Role

Product Research and Design Consultant

Creating a Premium Experience for a Premium Smart Scale

Weight gurus is a weight tracking app that pairs with smart scales to provide users with the data that makes hitting their fitness goals easier.
The smart scales that pair with weight gurus are some of the most highly-rated and purchased on Amazon, making the active user count of Weight Gurus approximately 200,000 users/month.

Project Goals

Optimize day-to-day use to be as simple as possible

Provide Simple “Automagic” Onboarding

Create features that increase user retention

Improve app store ratings

Alignment Workshop

A pre-alignment workshop survey was sent out to team members and stakeholders to gather insights in preparation for the alignment workshop. Involving team members and stakeholders during the research phase is essential for gathering information to help make better product decisions. This helps get everyone on the same page and have a clear strategy defined before moving forward.


To kick off the design sprint, I created an itinerary to share with the stakeholders to follow along and know what to expect on a week-by-week basis.


Stakeholders help gather and showcase potential features and provide inspiration for design concepts later. Loom was used to host the video clips in a curated library and make them easily accessible to team members.


Clarifying personas and tying user stories to flow audits and hypothesis created synergy and bases for ongoing discussions and feature suggestions.

Audit of Current State and Optimization Suggestions

Personas were utilized to help audit onboarding and device pairing in order to suggest an optimal experience.

First Engagement – Weighing In

To increase user retention, we wanted to create a more personal weigh-in experience for users. If a user weighs in with their app open, they can see their weight, the progress they’ve made towards their goal, and how many days in a row they’ve weighed in.


Bringing all teams together to hit the proposed timeline proved challenging, particularly due to field testing logistics. However, the results have proven to be successful and the customer base has grown to over 1M with user retention at 78%.

Hypinion Pricing Game

My Role

Owner / Founder / Visionary / Designer

The Right Place for the Right Price

Hypinion brings gamification to real estate. Compete among real estate lovers by guessing the final sales price of a property. Win prizes by being top of the leaderboard.

Product Goal

Redefine real estate platform engagement by way of user generated content.


Almost all real estate inventory content, published or supplied through major platforms or real estate agents, suffers from actual engagement. Specifically, most real estate inventory is only viewed by consumers.

Real estate inventory does not offer any fun or wide spread opportunities for user generated content. Consumers generally provide bad lead info, scroll through photos, new MLS inventory and home price estimates. 

Hypinion seeks to solve this through the gamification of real estate – fantasy real estate. 

Getting on the Leaderboard

Accurately guessing a final sales price is the primary goal. The earlier the guess the higher the score.

Users can also increase their points with other guesses for property status updates.

  • Contract / Offer Accepted Date
  • Close of Sale / Property Recorded Date


Contest prizes are sponsored by big brands, local shops, brokerages, agents and investors.


Currently Hypinion is validating proof of concept while seeking seeking funding.

View Prototype


State of The Industry

Internet leads come in droves and they are seen as poor quality; costing Real Estate Agents time and money.

Real Estate Agents also have little loyalty to a CRM / Sales solution that helps increase their close rate for better earnings.

Problem Statement

If Real Estate agents don’t like internet leads and they aren’t super committed to a CRM solution, is there are way to help agents receive more qualified internet leads by using a dedicated system?

Demographic Focus / Persona

Real Estate Agents that are looking to grow their book of business outside of traditional marketing methods.


Defining how agents experience the process allowed for concise pain point discoveries.

Matching journey points across the client and agent side.


Movoto FastConnect was devised to keep agents in direct communication with clients. Early vetting and qualification was done by operations before a lead / referral was dispatched live via phone.

A 14 point notification system helped agents keep clients at the front of their daily activities to increase their close rate opportunities.

To increase usage of the application and drive agents to continue wanting Movoto leads, their close rate score had to maintain a high degree.

Decision chart defining the 14 point notification flow.

Informative overview poster for new agents to quickly grasp the FastConnect process.

Current State of the Product


Responsibility of product owner at BETA stage and brought the hybrid app into a new fully native experience. 3500+ partner agents used this application to help track and account for $9M in revenue in 2015. Today, Movoto Real Estate Brokerage has adopted the application and is currently undergoing a rework to help provide for full service operations. All screens, posters, flows etc. come from my desk.

Previous Works

Visual Communication has been my forte for quite some time. I have had the luxury of working for “The World’s Largest” hotel chain, the west coast largest purchaser of saline breast implants, the first national online Real Estate MLS publisher and many more.

The following is a random collection of projects both digital and traditional print media.

Jason Sutherland | Product Designer