Owner / Founder / Visionary / Designer

The Right Place for the Right Price

Hypinion brings gamification to real estate. Compete among real estate lovers by guessing the final sales price of a property. Win prizes by being top of the leaderboard.

Product Goal

Redefine real estate platform engagement by way of user generated content.

Background

Almost all real estate inventory content, published or supplied through major platforms or real estate agents, suffers from actual engagement. Specifically, most real estate inventory is only viewed by consumers.

Real estate inventory does not offer any fun or wide spread opportunities for user generated content. Consumers generally provide bad lead info, scroll through photos, new MLS inventory and home price estimates. 

Hypinion seeks to solve this through the gamification of real estate – fantasy real estate. 

Getting on the Leaderboard

Accurately guessing a final sales price is the primary goal. The earlier the guess the higher the score.

Users can also increase their points with other guesses for property status updates.

• Contract / Offer Accepted Date
• Close of Sale / Property Recorded Date

Prizes

Contest prizes are sponsored by big brands, local shops, brokerages, agents and investors.

POC

Currently Hypinion is validating proof of concept while seeking seeking funding.

View Prototype

Define Role

Contest Entries

Enter Date

Notification Drawer

Review of Entry

OJO Labs acquired Movoto Real estate in 2020. Bridging the new with the “old”, the native application faced a rebrand along with a new priority in features specific to homeownership.

My Role

As the native application owner it was imperative that all new team players in the Austin, TX offices understood the path forward.

Defining priority, clarifying performance metrics, coordinating production ready design assets to utilize a new design system and grooming stories for sprints were all part of the efforts success and my leadership.

Results

An entire over haul of the native application’s interface and new feature set was completed in 120 days.

Shipped Product

There are 5M homes sold annually across the United States. At any given moment there are 1M properties for sale.

In 2009 the Real Estate industry began to shift by exposing Multiple Listing Data via the internet which was typically held close by Real Estate Agents.

Problem Statement

There are millions of people searching for homes on the internet. How do you attract qualified buyers to transact, on in most cases the largest transaction in most peoples lives, with professionals they have never met?

Demographic Focus / Persona

Process

Gaining insight and understanding of what matters most to the user occurred through onsite and remote studies as well as surveys. We also “adopted” customers and followed them through the entire home buying process.

Outlining critical customer pain points along the home buying journey allowed for definitive understanding of how we can best help homebuyers.

Concepts / Storyboards

Presenting the narrowed user group with story boards to gain early buy-in and validation proved extremely valuable.

Flow / Decisions

Outlining best practices and definitive ways for the Movoto product to ensure that user account creation is being done seamlessly to help drive user retention and engagement.

Current State of the Product

Contributions

From conducting user studies, prototypes to pixel perfection mock-ups the Movoto consumer application is 100% of my work. While there are team members helping me learn from other product interests, the Movoto Real Estate App maintains a 4.4 star rating and proudly has a 22% retention rate at week 5.

My role a Sr. Designer at Movoto also allowed for me to define the responsive layout and photo centric hero grid that helps differentiate the Movoto experience as well as maintain the movoto-font for all contributors to access and use.

Internet leads come in droves and they are seen as poor quality; costing Real Estate Agents time and money.

Real Estate Agents also have little loyalty to a CRM / Sales solution that helps increase their close rate for better earnings.

Problem Statement

If Real Estate agents don’t like internet leads and they aren’t super committed to a CRM solution, is there are way to help agents receive more qualified internet leads by using a dedicated system?

Demographic Focus / Persona

Real Estate Agents that are looking to grow their book of business outside of traditional marketing methods.

Process

Defining how agents experience the process allowed for concise pain point discoveries.

Solution

Movoto FastConnect was devised to keep agents in direct communication with clients. Early vetting and qualification was done by operations before a lead / referral was dispatched live via phone.

A 14 point notification system helped agents keep clients at the front of their daily activities to increase their close rate opportunities.

To increase usage of the application and drive agents to continue wanting Movoto leads, their close rate score had to maintain a high degree.

Current State of the Product

Contributions

Responsibility of product owner at BETA stage and brought the hybrid app into a new fully native experience. 3500+ partner agents used this application to help track and account for $9M in revenue in 2015. Today, Movoto Real Estate Brokerage has adopted the application and is currently undergoing a rework to help provide for full service operations. All screens, posters, flows etc. come from my desk.

Recruit Holdings executives requested funded a moonshot effort focusing on the elite and their buyer representative.

Interviews were conducted during ride alongs with buyer reps.

Fact: Criteria is set by the wealthy investor and a representative is sent on an idividuals behalf to review, negotiate and submit a property offer. These representatives are not typically licensed agents, but trusted business savvy individuals.

This concept application was designed not only for the ultra rich, but also as eye candy for the average homebuyer.

Search by helipad, yacht dock, polo club, car club.. the list goes on.

The following is a random collection of projects both digital and traditional print media.