Movoto Real Estate – Home Buying

State of The Industry

There are 5M homes sold annually across the United States. At any given moment there are 1M properties for sale.

In 2009 the Real Estate industry began to shift by exposing Multiple Listing Data via the internet which was typically held close by Real Estate Agents.

Problem Statement

There are millions of people searching for homes on the internet. How do you attract qualified buyers to transact, on in most cases the largest transaction in most peoples lives, with professionals they have never met?

Demographic Focus / Persona

Defining a prospective homebuyer who searches the internet for active property listings.

Process

Gaining insight and understanding of what matters most to the user occurred through onsite and remote studies as well as surveys. We also “adopted” customers and followed them through the entire home buying process.

Outlining critical customer pain points along the home buying journey allowed for definitive understanding of how we can best help homebuyers.

 

What makes up a home buyer?
Answering these question are critical moments along the journey.

Concepts / Storyboards

Presenting the narrowed user group with story boards to gain early buy-in and validation proved extremely valuable.

One snippet of a series helping spousal collaboration before engaging with a Real Estate Agent.

Flow / Decisions

Outlining best practices and definitive ways for the Movoto product to ensure that user account creation is being done seamlessly to help drive user retention and engagement.

What are the entry and touch points for user account creation and focusing on retention.

Current State of the Product

Custom “hand-crafted” icons for a consistent experience.

Contributions

From conducting user studies, prototypes to pixel perfection mock-ups the Movoto consumer application is 100% of my work. While there are team members helping me learn from other product interests, the Movoto Real Estate App maintains a 4.4 star rating and proudly has a 22% retention rate at week 5.

My role a Sr. Designer at Movoto also allowed for me to define the responsive layout and photo centric hero grid that helps differentiate the Movoto experience as well as maintain the movoto-font for all contributors to access and use.

Movoto Real Estate – Agents

State of The Industry

Internet leads come in droves and they are seen as poor quality; costing Real Estate Agents time and money.

Real Estate Agents also have little loyalty to a CRM / Sales solution that helps increase their close rate for better earnings.

Problem Statement

If Real Estate agents don’t like internet leads and they aren’t super committed to a CRM solution, is there are way to help agents receive more qualified internet leads by using a dedicated system?

Demographic Focus / Persona

Real Estate Agents that are looking to grow their book of business outside of traditional marketing methods.

Process

Defining how agents experience the process allowed for concise pain point discoveries.

Matching journey points across the client and agent side.

Solution

Movoto FastConnect was devised to keep agents in direct communication with clients. Early vetting and qualification was done by operations before a lead / referral was dispatched live via phone.

A 14 point notification system helped agents keep clients at the front of their daily activities to increase their close rate opportunities.

To increase usage of the application and drive agents to continue wanting Movoto leads, their close rate score had to maintain a high degree.

Decision chart defining the 14 point notification flow.
Informative overview poster for new agents to quickly grasp the FastConnect process.

Current State of the Product

Contributions

Responsibility of product owner at BETA stage and brought the hybrid app into a new fully native experience. 3500+ partner agents used this application to help track and account for $9M in revenue in 2015. Today, Movoto Real Estate Brokerage has adopted the application and is currently undergoing a rework to help provide for full service operations. All screens, posters, flows etc. come from my desk.

Movoto Real Estate – Luxury

Imaging searching by helipad or by yacht dock.

There is a place for the world’s elite to discover properties and this concept application was designed not only for the ultra rich, but also as eye candy for the average homebuyer.

View Prototype